Regular client feedback and key account planning were cited by clients as the 1st and 2nd most beneficial added-value services for improving relationships with advisers, as per the Meridian West, Financial Times & MPF study 'Effective Client-Adviser Relationships'.
We have explored the topic of account management further in a panel discussion with both professional services experts and client side for a unique view on how account management is evolving.
Bruce Macmillan, general counsel at Legal Practice Technologies and previously senior commercial legal counsel at VISA, representing the clients, explained in a short video what really makes a difference.
"I want my advisers to understand exactly who I am as an individual, my team, my internal clients... as well as the wider market I am operating in."
Understanding your clients is a fundamental principle of good account management. In Monday's video, general counsel Bruce Macmillan explains what he expects advisers to know about him and his business. Bruce Macmillan, general counsel at Legal Practice Technologies and previously senior commercial legal counsel at VISA, explains what he expects his external advisers to understand about him as a client.